Every year, Baylor University’s Film department hosts “The Black Glasses Film Festival,” and every year they hold a poster competition for local designers and students to compete for the chance to have their design chosen as the face for the festival that year.
My initial design for this poster is far from what you see now. The direction I wanted to head in first was more of a play on the visual reference of “tickets” – like movie tickets, or musical tickets – not so much about the film festival itself.
After gathering some constructive feedback from mentors and fellow designers, I decided to scratch the entire thing. With 2 days until the competition deadline, I found myself back at square 1 – looking at a blank canvas with no new direction in mind.
I’ll never forget that day. I canceled all my plans and parked my laptop and myself at a tiny Starbucks table unmotivated to leave until I had at least a new idea or direction to go in for this Black Glasses poster.
I took a giant step backwards, but in doing that – I found a completely new perspective.
I took a giant step backwards, but in doing that – I found a completely new perspective. I started imagining myself as one of the members of the Film department. Once I put myself into the clients’ shoes, I finally found that “ah-ha” moment with a new found direction to take my design in. I kept coming back to the word “vision” and how that could resonate with the client and multiple audiences who may happen upon this poster. So, I created a tagline for the film festival, “See the world through a difference lens” and that changed everything.
So, I created a tag-line for the film festival, “See the world through a difference lens” and that changed everything.
Results: My poster was the chosen winner and was carried out through a flyer, mailer, and t-shirt design. This design also won a Gold ADDY award. This piece also went on to win Best In Show in the student division of the Waco ADDY awards.