Cinco de Mayo Ciclovia Food
& Fun Fiesta

I was tasked to create the theme poster and invitation flyers for the Cinco de Mayo Ciclovia Food & Fun Fiesta. This was an incredibly fun but also challenging project to work on since there was so much information the client wanted to include.

Art Direction: Hole in the Roof Marketing
Strategy: The creative direction given to this project was a bit vague, however, the client definitely wanted to include the following:

  • Banner Flags
  • Bright, Bold Colors
  • 2 Contest’s information
  • and to somehow incorporate a Bicycle

I first started by choosing a color palette. I had a lot of fun playing with different combinations, but landed on the following.

Then I started on the layout of the elements. Keeping the hierarchy of elements close in mind, I believe I achieved a nice flow from the headline to the secondary information at the bottom.
Next, I decided how I wanted to incorporate the banner flag elements by draping them from the top of the poster all the way to the bottom, to again, create a nice flow for the readers’ eye to follow. I believe the flags placement created perfect focal points for the reader to invite them into the poster to actually absorb the information within the 2 sections of flags.
Finally, once I noticed the two capital “O’s” in the header just happened to line up near each other, I placed the bicycle graphic in place of the letterforms, to tie the overall theme of this event together, right in the main title.
Created while at HTR.