Market: Youngstown, Ohio • wkbn.com
Advertiser: Girl Scouts of Northeast Ohio
Campaign: WEB – Cookie Sale
Target Audience: All ages, primarily 25+
Art Direction: This is a multi-click ad unit created for the Girl Scouts to promote their popular cookie season, as well as their new Cookie app. I was provided with the cookie images, logos, and a branding guideline PDF, that helped me to carefully select the colors and other elements for this unit. The secondary fonts were chosen by me, and I loved how they exemplified a playful and child-like attitude.
For the animated portion of this unit, I decided to keep the motions fun and bouncy to attract the appropriate target audience as well as keeping it compelling while on a web page.
*The Rich Media unit was created in Flash before Google’s mandate to halt all instances of Flash. Please click the play button to see the full ad.
Results: These ads performed very well with a total of 113,795 impressions, 306 clicks, and a CTR average of 0.27%.